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Focus on the marketing of famous building culture and strive to improve the brand image -- Tianxin Pavilion participated in the 9th annual meeting of famous building and the 16th West Lake Expo
Published Time:2014-10-24

From October 15 to 18, 2014, Tianxin Pavilion, as the director unit of Chinese historical and cultural buildings, went to Hangzhou to participate in "2014 Meet in West Lake -- the 9th Annual Meeting of Chinese Historical and Cultural Buildings and the 16th West Lake Expo".Main agenda contents include: famous building work exchange meeting;Minglou Culture Forum;West Lake Expo "Chinese famous building cultural display and publicity activities".Relevant leaders and marketing personnel from 15 famous historical and cultural buildings in China attended the conference.

"Historical and cultural famous buildings are unique cultural elements in China, and the integration and overall publicity of famous buildings culture is an important way to display Chinese famous buildings", which is the consensus reached at the famous buildings work exchange conference in 2014.In this famous building culture forum, through the expert speech and the discussion between the famous building, we further realize the dialectical relationship between the cultural protection and sustainable development of the famous building;At the same time, the 16th West Lake Expo was held in Hangzhou World Trade Center. A separate exhibition area of "Famous Buildings of Chinese History and Culture" was set up, including the Exhibition of Famous Buildings' Style, Cultural Exchange and Couplets of Famous Buildings' Couplets.15 big towers of Chinese history and culture, using the combined technique of a castle in the traditional and modern technology, through a variety of forms such as 3 d interactive simulation, integrating various towers style selection, through the activity platform focus, attracted tens of thousands of viewers, as cabinet to be distributed on the fair brochures, books, CDS, characteristic souvenirs for a total of more than 10000 copies of (a), achieved great publicity.